Practitioners, not project managers.
Every ROIG engagement is led by partners who have held senior in-chair roles. The person who sells the work is the person who runs it.
Rob Willey
Relentlessly focused on creating shareholder value through consumer-centric strategies.
Rob is a seasoned business development executive with a relentless focus on creating shareholder value. His strong financial and consumer analytical/technical skills, industry experience leading P&L/business operations, and significant management consulting experience give him a unique perspective — connecting strategy to planning and planning to execution better and faster. Rob works with senior executives to help lead major transformational change. At The ROIG Group, Rob provides brand and business strategy, financial analysis, performance leadership, cultural change management, and customer value proposition development.
ROIG Highlights
- Founding member of The ROIG Group in 2009
- Lead partner of $10B manufacturing client multi-year S&OP reengineering program
- Co-Lead Partner for $6.5B asset bank — worked with Board, CEO, and Executive Leadership team to integrate a large commercial finance company and build a 5-year strategy
- Lead partner of multi-billion dollar big-box international retailer responsible for consolidating all buying and inventory/replenishment capabilities — $200M savings; led 5-year strategic plan and transformation resulting in an $897M trade sale to a competitor
- Implemented a new sales capability with multi-billion dollar international retailer — sales model, leadership model, performance analytics, pay-for-performance, recognition, talent management, and sales development
- Co-author of The 24 Laws of Managing Change, The Journey to Becoming a Remarkable Company, and Performance Leadership
In-the-Chair Experience
Prior to co-founding The ROIG Group, Rob was SVP of Corporate and New Business Development at Musicland and a Vice President at Best Buy. Past roles included SVP of Retail Operations, SVP of Sam Goody Stores, SVP of Corporate Development, VP of Inventory and Merchandise Planning, and VP of Mergers and Acquisitions. Rob was one of a handful of officers selected for the Accelerated Learning Program (ALPs) for high-potential leaders. Earlier in his career, Rob spent 9 years with Accenture Consulting working with retail clients including Sears, Target, and Best Buy.
Academic Background
University of Wisconsin–Madison, B.S. in Computer Science (four-year scholarship athlete in basketball, All Big Ten Academic Team). MBA in Finance and Business Policy from the University of Chicago Booth School of Business.
Joe Thull
Blending innovation principles within your business realities to accelerate profitable growth.
Joe has a proven track record of creating strategies and building teams to deliver results, spanning more than 20 years across technology, retail, services, innovation, and strategy leadership. Joe's business and technical teams have driven innovative business models and scaled new businesses within large organizations. His practical approach blends innovation principles within business reality to accelerate profitable growth. At The ROIG Group, Joe leads the New Business Development practice.
ROIG Highlights
- Leads the New Business Development practice at The ROIG Group
- 20+ years across technology, retail, services, innovation, and strategy leadership
- Built and scaled new business models within large enterprise organizations
- Combines innovation methodology with operational and financial discipline
In-the-Chair Experience
Prior to The ROIG Group, Joe directed Best Buy's Enterprise Service Capability, leading development efforts and new business activity for the Geek Squad — including the initial concepts to take Geek Squad outside of Best Buy via standalone stores and new partnership models. Working alongside EVPs and C-Level executives, Joe facilitated, designed, and aligned strategic roadmaps to accelerate Customer Centricity, International Expansion, and an embedded Innovation Methodology. Before Best Buy, Joe worked with Digital River to launch new initiatives in Digital Music Services and develop new channel programs in the Government & Education sectors. Joe also co-founded FileLink Corporation, a high-tech mass storage solution within the Radiology sector of the Healthcare Industry.
Academic Background
St. Cloud State University, Bachelor's degree in Psychology and Business Management.
Work directly with the partners.
The person who sells the engagement is the person who runs it. No associates doing partner work.
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